There is an ad running on the radio here in Jacksonville that goes like this: “If we can’t give you $10,000 for your trade, we’ll pay your first month’s car payment.” What a joke. So, if I understand this, their only downside to not giving me $10,000 on my old junker is to make my first car payment (and they limit it to $500) IF I BUY FROM THEM! I’m not stupid. I know they will never give me the $10,000 unless my car was already worth it. They will do nothing more than usual.
Companies do this all the time. They make offers that are not real and assume the public is too stupid to figure it out. Maybe they are, but I think it’s poor business. Treat your client with dignity and respect and you might be surprised at how much they respect you.
Wishing you selling success,
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