Sales is about trust!
Last year, I wrote an article on the great service I received from the local Goodyear store. That one situation build a great relationship that made them a load of money.
How things change.
I dropped off my BMW today for an oil change. A few hours later, they called to say that my transmission fluid was turning brown and needed to be changed. There is only one problem. The BMW has a sealed transmission and you can’t see the fluid!
They say that a novice mechanic looked at the oil and thought it was the transmission fluid.
There are only two possible situations here. Either the new mechanic is a real beginner and should not have been working on my car or someone thought they could charge me for something I did not need. Either way, they lost a load of trust in my book.
Sales requires trust and we must do everything we can do to build it or repair it when we damage it.
Go out and sell something,