Michael Lake asked this question on Linkedin:
You found a lamp this past weekend containing a genie who can solve ANY marketing problem for your business. But you only get ONE wish. What ONE problem relating to your marketing would you ask him to solve?
My reply is this:
What every company wishes for is a steady stream of high potential, high probability leads. With that wish granted, you can go on with the other aspects of building your sales process. We teach our clients multiple approaches to granting this wish and it often takes more than one to accomplish it. Rather than wait for the Genie, every CEO, Marketing Manager and Sales Manager should focus energy on this one issue until it is solved. Once it is, you can grow your business as large as you want.