There is a school of thought today that says that Human Resources departments should be marketing their companies to the community to enhance their candidate pool.
HR Marketing is a great idea but often focused on the wrong effort. The companies who attract the best people don’t need to do much marketing. They focus their energy on being the ’employer of choice’ in that area or industry and their employees do the marketing for them. Many of our clients are ’employers of choice’ and became that way through two simple steps.
1. They became more discriminating in their hiring. They were willing to hold out for the right person and make sure that they not only had the right skills but also had the right behavioral style to be happy and productive in the given job.
2. They used the same behavioral insight gained with assessments in the interview process to manage these people more effectively. Managers who are skilled in behavioral understanding know how to adapt their style and communications to fit each individual employee. After all, people don’t quit companies as often as they fire their bosses.
The use of an effective behavioral assessment tool and manager training are consistently found at ’employers of choice’. We represent Predictive Index in Florida and Georgia.