A recent press release discusses the impact of the Predictive Index® System on strong job fit for area developers. Leading franchise brands like Massage Envy are continuing to turn to the power of behavioral insights to highlight prospective job performance fits and gaps as they pertain to brand expansion.
WELLESLEY, MA. March 26, 2012 — PI’s Predictive Index® (PI®), a scientifically driven behavioral assessment tool, provides franchisors with unprecedented insight into a potential area developer’s job achievement and workplace personality at the beginning of the selection process. Supported by more than 55 years of scientifically-backed behavioral research, the information derived from the Predictive Index® system enables franchisors to highlight prospective job performance fits and gaps as they pertain to a brand’s expansion in a would-be area developer’s region.
As franchise systems continue their growth out of the current economic climate, choosing the right area development partner is critical to ensuring the long-term viability of a system. In fact, according to the International Franchise Association’s 2012 Franchise Business Economic Outlook study, the number of franchise establishments will increase by 1.9 percent in 2012 to 749,999 locations, which represents nearly 14,000 new businesses. Having the right area developers in place from the beginning will result in stronger franchise sales, increased productivity and better unit economics, all of which are critical to a brand’s overall success.
“The use of PI’s Predictive Index has allowed our company to better understand the job requirements of an area developer in behavioral terms and how to match those desired behaviors with those of our candidates,” said Dave Crisalli, CEO of Massage Envy. “The tool has given us the ability to essentially prescreen prospects and select the best people to help grow our business.”
The PI Behavioral Assessment only takes 10 minutes or less to complete, but yields a comprehensive and scientific in-depth analysis of intrinsic individual behavioral characteristics, influencers and drives that can impact workplace performance, satisfaction, and motivation, regardless of the job function.
Massage Envy, along with several other leading franchise brands, use both the Predictive Index tool and PI’s job requirement assessment instrument, The PI Job Assessment, in the signing of area developers. The PI Job Assessment allows franchisors to build out job profiles ahead of actual employment to ensure efficiency throughout the hiring process.
Franchisors interested in learning more about how Predictive Results can assist in the hiring of area developer partners should visit http://predictiveresults.com/franchisees for more information.