Though SCFCU is an industry leader, with name recognition throughout the region, it’s not relying on size alone to remain successful. With strong competition from other credit unions, banks and financial services companies, SCFCU needed to increase the general public and members’ awareness of its comprehensive range of products and services in order to drive increased sales.
With this goal in mind, the organization needed to shift from a transaction-based culture to a proactive sales culture while maintaining its “employer of choice” status with the current staff and potential employees.
Learn how PI® helped them grow their loan volume to $716M!
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